RISA® For Advisors: How It Works


Dean G.

It is a financial planning program that helps the client and financial planner (if involved) set a course toward the direction which is most comfortable to the client.

Robert G.

Know thy self before investing thy money or risk financial failure. RISA will provide self-examination and confirmation of your biases.

Randy T.

A psychological evaluation of your thoughts and concerns about the financial aspects of retirement. A completely different approach to personal finance than anything I have seen before.

Peter T.

A very intelligent framework to think through one’s retirement issues.

Sign Up for the Early New Year Launch

We'll be having another limited launch early in the new year, sign up to reserve your spot to learn more.

How It Works

The Retirement Income Style Awareness® Profile, the RISA®, is a questionnaire you send to your clients to gain insights into their true retirement preferences. Once completed, you’ll have access to their results and can define strategies that match their personality more closely than ever before. The client feels like they are heard, you feel like you can guide them down a path they can trust, and the results speak for themselves.

To get started, a Firm will first sign up for an account with RISA® and choose a plan based on how many questionnaires you’ll send a year (you can always upgrade or downgrade in future), and add other advisors if your Firm has them (unlimited).


With your account created, you’ll have control over what your clients see, including which questions they’re asked, your Firm's logo, and custom text and disclaimers.

Sending a RISA is as easy as entering in the client’s name and email and hitting “send”. The client will receive login instructions and access to the questions you chose.

Once completed, their results will show up in your account to review, giving you a chance to understand their true profile and prepare a plan for them that truly serves them.


How It Helps You:


Learn About Your Prospects

Come to your meetings with potential clients with a greater understanding of their real motivations and preferences regarding their retirement.

You'll be able to speak to latent worries with real insight and lay out a plan for them that will resonate.


Learn More About Your Clients

Nobody knows your clients like you do, but how well do they know themselves? You can only guide a client based on the data they give you, and with a completed RISA in hand you'll have invaluable insight into their real preferences and concerns.

The Insight You Can Gain:

Primary Retirement Income Style and RISA® Profile

The RISA® measures a variety of factors related to how one would like to source their retirement income. It then translates the style into a snapshot of appropriate, viable approaches that fit these preferences.


Financial Implementation Matrix

The Matrix helps you identify your particular financial implementation style and how you prefer to implement financial tasks. The matrix is built on two key measures: "advisor usefulness" and "retirement income self-efficacy."


Retirement Income Concerns

This measures the level of worry a respondent feels about achieving our four main retirement objectives. The concerns are listed below:






Secondary Retirement Income Factors

In addition to the RISA® Primary Factors, we developed four secondary factors to provide further refinement of the RISA® Profile. It's broken into four categories discovering preferences with retirement funding around:

  • Front vs. Backloading
  • Accumulation vs. Distribution
  • Time-Based vs. Perpetuity
  • Technical Liquidity vs. True Liquidity

Adam J.

I think it is the best I have seen at getting to the essence of the way to best architect a person's financial retirement plan.

Clay S.

I think it is the best I have seen at getting to the essence of the way to best architect a person's financial retirement plan.

Eric T.

The most insightful and actionable tool I've found to help guide the retirement planning process.

Randy T.

A psychological evaluation of your thoughts and concerns about the financial aspects of retirement. A completely different approach to personal finance than anything I have seen before.

How to Get Started:

1. Sign Up a Firm

Create your Firm RISA account, selecting from a number of options for how many questionnaire's you'll send a year (you can always change this later).

2. Customize and Add

Once your account is created, you can begin customizing the questionnaires with your own logo and selecting which question sets get asked.

You can set up multiple quizes to send, for example one for prospects and one for clients.

You can also add as many advisors to send RISAs themselves. 

3. Send and Review

You can begin sending RISAs to any of your clients.

Once a client or prospect has completed one, the results will appear in your dashboard for you to review, both in an overview and in detailed form.

Sign Up for the Late Fall Launch

We'll be having another limited launch later in the fall, sign up to reserve your spot to learn more.